This is perhaps dry, but it seems worth pointing out... and I haven't seen anyone else mention it (maybe because they're not supposed to).
I support this... kinda.
Not because I want all derailleurs to die (which I do), but because I never got along with the two different 2X systems that I tried. I spent 95% of my ride time in the big ring, and when it was time to actually use the small one, it was a kachunk up front followed with a kachunksmashglunkglunkglunkkachunk in the rear to find the next logical gear choice. So part of the reason I stayed in the big ring up front was to avoid all the mess, but often times on local trails I found myself fairly cross-chained in my 39Xwhatever. Being a single speeder used to a perfect chainline, I could feel 51 of my maximum 108 watts being sapped VIA this inefficiency.
So yeah, I'm pro 1X due to its simplicity. Disregard the fact that I've tried it twice (and hated it). It was me. Not you.
Back to whatever I was talking about before.
One Up announced they are bringing an 11 speed, 10-50 cassette to the market.
So the thing I find interesting, if the Eagle™ is real and the embargo date (the date which this information can be allowably disseminated, suspiciously one week after the death of the front derailleur video), is that One Up's timing is impeccable.
One Up is a smaller company. One of the advantages of being small is that they can go from idea to final product much faster than a lumbering behemoth of a company.
Did One Up see this coming down the road a long time ago, did they react to the leaked images and beat the timing of the embargo, or a little bit of both? Did someone get strangled at SRAM after the leak... only to be followed by a few other stranglings yesterday?
I'll just say this. When I once had the ear of a product manager for a medium sized company, she told me all about the importance of a product release. When the information gets out, how soon that product will be available, what other competing product lines they still have out there to support, how other releases of similar product can affect them, consumer behaviors... "industry" insider douchebag stuff that I just can't get enough of.
That's why I find this fascinating. Not so much about the whole "gears" thing. I still have $300 worth of shifty bits burning a whole in my anal cavity to remind me that I'm still not ready to go down that road. I'm old, but I'm not that old.
The "industry." Such a strange and fascinating beast. I just want to see how the sausage gets made by the man behind the green curtain. ALL OF IT (even if I don't plan on eating it).